[Télécharger] Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible de Gregory V. Diehl,Kyle Gray Pdf Epub
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Télécharger "Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible" de Gregory V. Diehl,Kyle Gray En Ligne
Auteur : Gregory V. Diehl,Kyle Gray
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small BusinessDoes your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn…• How to incorporate a unique selling proposition into your branding• The best methods for selling products to customers as a small business• How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case StudiesCase Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online
Télécharger Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible de Gregory V. Diehl,Kyle Gray Livres En Ligne
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Kyle Gray : tous les produits / fnac ~ Brand Identity Breakthrough How to Craft Your Company's Unique Story to Make Your Products Irresistible - ebook (ePub) Kyle Gray (Préface), Gregory V. Diehl (Auteur) Does your business have a story to tell?
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Amazon : Breakthrough Advertising ~ Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible. de Gregory V. Diehl et Kyle Gray / 9 mai 2016. 4,4 sur 5 étoiles 97. Broché 19,51 € 19,51 € Livraison à 0,01€ par Amazon. Habituellement expédié sous 5 jours. Format Kindle 9,14 € 9,14 € 14,45 € 14,45€ Livres audio Audible 0,00 € 0,00 € 19,76 € 19,76€ Gratuit .
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